Last weekend I made the rounds doing promotion for my book – The Canadian Pop Music Encyclopedia – to radio station CFRB and the cable TV show ‘On Da Grine TV’ during what was a particularly heavy media week in Toronto. The Toronto International Film Festival was in full swing promoting upcoming Hollywood fair and its glitterati. Had I been able to afford a publicist I’m sure they would have dissuaded me from trying to promote a music book during a movie festival. But I don’t have a publicist so I sallied forth and guess what? The festival had no effect on getting me media coverage.