The Canadian relationship with winter and snow is a lot like marriage; some love it, and look forward to their time together. Others tolerate winter, but spend a lot of time apart during cold patches. Still others grumble, but it’s a loving martyrdom that takes the good (skiing) right along with the bad (shoveling.)
Last weekend I made the rounds doing promotion for my book – The Canadian Pop Music Encyclopedia – to radio station CFRB and the cable TV show ‘On Da Grine TV’ during what was a particularly heavy media week in Toronto. The Toronto International Film Festival was in full swing promoting upcoming Hollywood fair and its glitterati. Had I been able to afford a publicist I’m sure they would have dissuaded me from trying to promote a music book during a movie festival. But I don’t have a publicist so I sallied forth and guess what? The festival had no effect on getting me media coverage.
Bullseye Records of Canada
Segarini: Don't Believe a Word I Say 