For as long as there have been people with talent to share, there have been people waiting impatiently to exploit it. P.T. Barnum was the first to realize that a) you could make people pay a nickel to see a woman who couldn’t afford a Lady Bic razor on her face and b) you could pay the woman herself a penny if she would just stop shaving her beard off. Barnum was shameless in using any perceived talent (sword swallowing, knife throwing, anvil lifting) or any physical infirmity to sell tickets. He became massively rich and his ‘performers’ became slaves to the grind. Some were smart enough to negotiate riches in partnership with Barnum, others were just glad to have a few square meals a week and a place to sleep every night. It beat the alternatives.
Archive for P.T. Barnum
JAIMIE VERNON – CV’s ‘R’ Us
Posted in Opinion with tags accounting, added value, alcohol sales, Bob Segarini, business plan, Canadian Music, captive audience, chef, chicken wings, club owners, crowds, DBAWIS, doctors, Don't Believe a Word I Say, El Mocambo, exposure, hipster, How to Succeed In the Music Business with Zero Talent, Jaimie Vernon, janitor, Jägermeister, lawyers, merch, Millennials, motivational speaker, Musicians, neon palms, P.T. Barnum, partners, plumbers, Sell out, strategy, swag, Two For The Show, wait staff, waiter, wallet on November 1, 2014 by segarini
I’ve written previously about the things that whining and impatient hipster millennials need to do to increase their cache and brand in the music business – particularly in this new Wild West music biz. I collected all that sage advice and sarcastic commentary in a new eBook called “How To Succeed In The Music Business With Zero Talent”.
JAIMIE VERNON – YOUR OWN PERSONAL JESUS
Posted in Opinion with tags Bearded Lady, Bob Segarini, Bon Jovi, Boy George, Cadbury, Canadian Music, DBAWIS, Don't Believe a Word I Say, Easter, Fanbase, Fandom, Football, God, Harry Potter, Jaimie Vernon, Jesus, Jesus Christ Superstar, JK Rowling, Joss Whedon, Kate Bush, Life of Brian, Monty Python, Murray Head, music, Nana Mouskouri, Napolean. Star Trek, P.T. Barnum, The Resurrection, TV on April 19, 2014 by segarini
Happy Easter to everyone no matter how you celebrate it. If you’re a strictly by ‘The Book’ follower of the chronicles of Jesus than this is a weekend of mixed blessings (death, resurrection, Cadbury’s chocolate). If you’re a non-believer you too have a weekend of mixed blessings (in-laws, hockey playoffs, Cadbury’s chocolate).
Segarini: Don't Believe a Word I Say 