I blame social media and reality TV. I blame reality TV because the flood of singing, dancing, housewifing and endurance series that became ubiquitous during the early 2000s were the catalyst for too many narcissists to believe that their big fish in a small local pond anonymity was only an audition and a bunch of ‘likes and shares’ away from stardom. And that belief, that, in the past, would have been knocked out of them by cruel reality, has gone right to our collective heads.