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Posted in Opinion with tags , , , , , , , , , , , , , , , , , , , , , , , , , , on September 14, 2013 by segarini

vernon_19972Last weekend I made the rounds doing promotion for my book – The Canadian Pop Music Encyclopedia – to radio station CFRB and the cable TV show ‘On Da Grine TV’ during what was a particularly heavy media week in Toronto. The Toronto International Film Festival was in full swing promoting upcoming Hollywood fair and its glitterati. Had I been able to afford a publicist I’m sure they would have dissuaded me from trying to promote a music book during a movie festival. But I don’t have a publicist so I sallied forth and guess what? The festival had no effect on getting me media coverage.

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