Archive for swag

JAIMIE VERNON – CV’s ‘R’ Us

Posted in Opinion with tags , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , on November 1, 2014 by segarini

Merch table_Hamilton_Dave Rave_2002

I’ve written previously about the things that whining and impatient hipster millennials need to do to increase their cache and brand in the music business – particularly in this new Wild West music biz. I collected all that sage advice and sarcastic commentary in a new eBook called “How To Succeed In The Music Business With Zero Talent”.

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JAIMIE VERNON – AN OPEN LETTER TO MUSICAL NEWBIES Part 2

Posted in Opinion with tags , , , , , , , , , , , , , , , , , , , , , , on October 12, 2013 by segarini

Vernon_Penny_LaneA friend of mine in the entertainment business once nailed the real truth of the matter, “It’s not selling OUT…it’s just SELLING”. http://www.youtube.com/watch?v=CHJBO3eWQm0

So what if you’ve got street cred? In the end it won’t buy you a sandwich or get you on the bus when you’re destitute from starving for your art. Ah, yes…the old sawhorse debate about commerce versus art. We artistic types spend a streetcreddisproportionate amount of time protecting our creations. They’re our babies and can’t be nursed by anyone but us. In music, that means slaving over the writing and producing process until every last drop of ‘inspiration’ can be sweat out of the muse.

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