Part 9 can be found here
The Monterey International Pop Festival was a much more important event than most people realize. Not only did it usher in the ‘Summer of Love’ in 1967, it also spread the gospel according to Bill Graham (the Fillmore) Chet Helms (the Avalon) and Tom Donahue (KMPX) through the media, i.e, genre is of no consequence to music lovers, therefore, as long as the music is of worth, people who love music will see and hear the value and embrace not only what they already enjoy, but also be receptive to new and different genres, music, and artists, they had not heard or appreciated before. AM radio, meet the new kid on the block, FM radio.
Segarini: Don't Believe a Word I Say 